GS1 Standards supports ECR implementation 

Serve consumers better, increase sales and save costs at the same time: These are three goals of the ECR (Efficient Consumer Response) business model. GS1 Switzerland represents ECR in Switzerland and is actively involved in further developing the concept in the global ECR community.

ECR's specialist areas

Demand Side

Demand management controls demand and ensures that the focus is on customers and consumers. This also includes demand-driving actions such as category management, shopper or customer journey management or omnichannel retailing. 

Supply Side

ECR models provide supply chain management with efficient and effective processes for managing and controlling the flow of goods. The various standards and processes can also be used in combination to optimise the design of the supply chain. 

Integrators

Integrators take responsibility for the solution of concrete problems in the operational business. Examples are on-shelf availability, out of stock, shelf-ready packaging, waste prevention, shrink reduction and also Collaborative Planning, Forecasting & Replenishment (CPFR). 

Data management

Nowadays, almost every process is digitally replicated, every product digitally represented. This generates vast amounts of data. Correct management of this data is crucial for success, whether master data, transaction data or analysis data. The Global Data Synchronisation Network (GDSN) is suitable for comprehensive data management.

Supporting technologies GS1 Standards (Enabling Technologies) 

ECR promotes the uniform application of process-supporting technologies. The focus is on economies of scale and investment security. ECR focuses on the widespread use of GS1 standards. 

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