History and Evolution of SEO

 

                             WHAT IS SEO                                   SEO stands for search engine optimization. It's the process of improving your                         websites  to attract  more people while they search for your services or products in                 google, bing and such other search engine.                                                                                                                

HISTORY OF SEO

SEO was started in 1991. In the same year first website was launched. It didn't  take much time for one to become many. While the competition was getting tougher and tougher, in 1993 world trade centre was attacked and when the news unfolded people were seeking information of what exactly happened, how many people were killed and other information related to the attack in the world trade centre. people flock to different news sites for information. Google team was disappointed because they weren't able to give quality information about the event, this made them  question their role and responsibility it also made them realise that they have to do much better to catch more attention. So Google moved its news sources links from the home page to a new page of news and support resources. The "new links and support information" page was far more extensive than the handful of links previously offered. Cached links to media sites were removed. Now the transformation was nearly complete. Google moved from actually advertising its visitors to leave the Web in favour of traditional broadcast media to providing visitors with a set of links in a variety of topical areas. In effect, Google later came up with three process which are crawling, caching and indexing.

                                       EVOLUTION OF SEO

1. The first decade                                                                                                                In 1991 the first website was launched by Tim Berners-Lee. In the following years many more websites were launched. Within 2 years few search platforms felt the need to improve their search engine and started sorting results based on the keywords in the content. Later 2 main characters joined the play, yahoo in 1994 and google in 1997.  By this time keyword stuffing and excessive tagging and such activities to generate high ranking was common but changing algorithm would have taken several months.
2. the decade of massive changes                                                                                          Although changes started in early 1990s this new change started to impact the world only in the very starting of 21st century. This period bought more improvements such as penalizing key word stuffing and bad linking practices. The success of google was that they always took effort to improve itself day by day. They connected users with more personalised information that is helpful in each individuals day to day life such as google maps, working hours of different stores etc. They also made sure brands regulated more with ethical practices. In 2008 google suggest was introduced which gave more relevant content according to their recent searches. This was a huge turning point for google. It made google more user friendly. Google also enforced strict rules for keywords, content quality.  By the end of the decade google+ was launched and social media was getting more attention. 
3. the present decade                                                                                                          This decade face a problem due to privacy issues. Platforms like google use personalized user data like device details and location. Now people prefer using social media such Instagram, Facebook and Twitter for sharing information.